Djibouti Culture of Business

By | July 24, 2022

Subchapters:

  • Introduction
  • Addressing
  • Business Meeting
  • Communication
  • Recommendations
  • Public holidays

Introduction

French, Arab and African influences collide in Djibouti. These three cultural factors must be taken into account for communication with business partners and a real possibility of establishing yourself on the market. Materials must be prepared in French or Arabic. When dealing with Djibouti partners, you need to be patient and flexible in terms of time. At the beginning, it is necessary to evaluate if the offered product or service is also applicable on the local market and if it is possible to find a suitable partner with whom it will be possible to cooperate.

Addressing

In business circles, personal contact is strongly preferred, business relationships are established very complicatedly via e-mail or telephone. The market is very competitive, many countries are active here, whose interests meet and clash here. European private companies find it difficult to establish themselves on the market in competition with others.

Business meeting

Arranging a business meeting should start well in advance. It is likely that the business partner or government institution will need to be contacted several times before it is confirmed to take place. However, even so, it is advisable to confirm the meeting a day before or on the day of the meeting, remind of its purpose and repeat the venue. It is advisable to arrive on time for the meeting, even though the partner will probably arrive with a slight delay. It happens that meetings are postponed or canceled right before they take place. In this case, try to act constructively and agree on another suitable date. For this reason, possible visits to the country need to be planned flexibly and to have sufficient time space for moving meetings. Formal attire is appropriate for the meeting, although a shirt without a tie and jacket is tolerated due to the high temperatures, which are basically unbearable in summer.

Meetings usually start with a short social conversation and a reminder of the last meeting. It is also appropriate to build on some previous activity of the Czech Republic in the country and use it as a positive reference. The host usually offers tea or coffee to drink, it is polite to accept and taste the drink. We recommend handing the counterpart written materials, sending prospectuses or brochures by email has an uncertain result. It cannot be expected that the partner will have a business card, and it is not good to rely on the fact that he will contact the Czech businessman himself on the basis of the business card. It is therefore necessary to make a good note of the contact details. Gifts are not usually brought to the meeting. If you will be invited to the home, it is advisable to bring less attention with you. Negotiations usually take place in a friendly atmosphere, the use of pressure or confrontation will not lead to results.

Communication

The ability to communicate in English is very low in business circles and in higher positions in the state administration. The main business language is French. The population speaks only limited English, the languages ​​of communication are French and Arabic. Personal negotiations are clearly preferred. If the partners do not know each other for a long time, business relations do not develop after email or phone. It is necessary to build personal trust first. French is also essential for business materials. Visit Allunitconverters for more information about Djibouti culture and traditions.

Recommendation

Basic principles when dealing with Djibouti partners, respecting which will help to promote the business plan:

Get to know business-economic priorities, opportunities and competition in the country of operation.

Prepare company materials in French.

Take your time. Gradually moving from general things to specific things will help the partner to better understand the proposals.

Expect program changes, meeting shifts and slow progress.

Due to the high midday and afternoon temperatures, plan the entire work program only for the morning.

Prepare the project well and be specific in the argumentation, adhere to the agreed deadlines, although the approach of the Djibouti side may be more lax.

Public Holidays

New Year: January 1

Labor Day: May 1

Independence Day: June 27

Christmas: December 25

Muslim holidays are also celebrated according to the lunar calendar, which are movable. Like in other Muslim countries, Friday is a day off.

Djibouti is characterized by a long midday siesta associated with chewing katu/chat and drinking a strong decoction of ginger. It is therefore advisable to try to deal with as much as possible during the morning.

Djibouti Culture of Business