Chad Culture of Business

By | July 24, 2022

Subchapters:

  • Introduction
  • Addressing
  • Business Meeting
  • Communication
  • Recommendations
  • Public holidays

Introduction

It is a small market characterized by very low purchasing power of the inhabitants, traditionally oriented towards French goods. The exporter should focus on the entire CEMAC area. The customer focuses primarily on the price, the quality of the goods comes second – the ever-increasing imports of cheap Chinese goods represent a significant competitive obstacle.

  • Programingplease: Yearbook 2010 of nation Chad, including population, politics, and abbreviations.

Addressing

The first step is to realize whether your product or service is applicable on the local market. The market here is 82% purely pro-import and most things are imported from abroad. It is important to remember that the market is very price sensitive. A lot of goods are imported from China, which you cannot compete with, but there are a lot of companies that are rich and prefer quality. Chadians are a proud nation, and therefore it is not good to acquiesce in everything when dealing with them. Price is important and always comes first. It is not a good idea to increase the price extremely and then negotiate. Because with a final price that is 25% or more lower, the client will feel, and rightly so, that you wanted to cheat him. It is also important to realize that most letters where someone claims to work for ECOWAS or is interested in your product, without further specification, is a scam. Don’t waste your time with these companies. It is best to go to the country in person and establish contacts with local potential representatives or intermediaries to sell your products. You have to be careful here too. It is best, from the Czech conservative point of view and prejudices towards Africa, if you find a company in Europe that delivers to Chad.

Business meeting

French is the primary language for negotiations. Plan your trip outside of Christmas and Ramadan. Keep in mind the country’s ethnic, cultural and religious differences. A very common and frequent phenomenon in Chad is general indiscipline and lateness. Perceive what is happening around you, be cautious, be careful with your property, take care of your safety and avoid risky situations. Find out who your business partner is with whom you work. You absolutely cannot do without a quality local partner who will open the door to customers. It is better to check the partner through the local embassy to avoid possible fraudulent activity. It is good to meet your partner in person. Chadians are very self-confident and assertive in business dealings. Negotiations can be preceded by a long, informal prelude, during which the client gladly boasts about his achievements. Rich or influential Chadians like to flamboyantly show off their wealth (influence), including perfect clothes and cars. Be graciously confident and self-assured, especially about your product offering. Above all, present yourself well. The required clothing during the meeting is trousers and a jacket. You don’t have to wear a tie. Be careful with alcohol, this is primarily a Muslim country and act accordingly. Don’t be swayed by the initial impression that the client wants everything and in bulk. Chadians are masters of manipulation and like to create the impression that a deal has already been agreed during the first meeting. Be prepared for unexpected delays and changes in the specification of requirements from their side. In the case of meetings being prepared at the authorities for Friday, it is only necessary to count on the morning, the Muslim part of the population is at prayers from noon and the authorities tend not to function anymore in the afternoon.

When negotiating, Chadians are very self-confident and assertive. Part of the meeting can be a very polite and long prelude, they suffer from proper titling (if they hold important functions), attention and flattery. They are fans of long speeches and are excellent and funny speakers themselves. It is worth considering that the backbone of the company is still traditional structures (although it may not be visible on the surface) and all major investments and business cases are promoted by influential groups with traditional structures. A potential business partner should have ties to these structures. The authorities are functional, but the decision-making processes are lengthy and are often stimulated by corruption or the interests of influential groups. The actions of officials can sometimes be considered arrogant, which is related to a false sense of national pride and a sense of the importance of the position held. In these cases, it is recommended to react rather gently and not give vent to feelings. Small attention can change the behavior of the official. Traffic chaos reigns on the roads and city streets of major cities and pedestrian movement on Nigerian streets is not very safe. Compared to European standards, the average level of technical condition of vehicles in Chad (as well as in other West African countries) is very low.

The composition of the negotiating team depends on the content of the meeting, the technical matters are discussed by the appointed persons, in the case of negotiating the conclusion of the contract, the participation of the (business) director can be assumed. It is a Muslim country, but with respect for women, so gender does not matter.

It is suitable or customary to offer alcohol during business meetings?

How to dress for a work meeting?

What should an ideal negotiation team look like (number of members, age and gender composition of the team, team leader)?

It is customary to invite a business partner to your home, or be invited home? If so, what is usual for such a visit, what to expect?

Communication

When planning a business meeting, tardiness must be taken into account. Negotiations are often postponed and business partners very often do not show up for meetings at all. When preparing and planning the meeting time, it is usually necessary to plan a reserve of several days. The language used in business negotiations in Chad is French. If you do not know the language, it is logical to take an interpreter with you. 80% of the population is Muslim, you need to dress and behave accordingly. We also do not joke about topics that may be inappropriate for Muslims. This also applies to topics such as sexual orientation or politics. Clothing is either traditional or European (a suit with a tie is always desirable for meetings). The importance of acquaintances and personal contacts is essential in closing deals. Visit Allunitconverters for more information about Chad culture and traditions.

The authorities are functional, but the decision-making processes are very lengthy and are often stimulated by the interests of influential groups. Small attention can change the behavior of an official, but at the same time it must be remembered that corruption is also a crime here.

You can communicate by email and by phone, Whatsapp and other modern communication technologies are very popular. Personal meetings are highly recommended for business relations.

Recommendation

It should be emphasized that today Chad prefers investments in production to mere imports, which it is trying to limit (at least in some sectors). The basic condition for success in the market is the price of the product and a long-term active export strategy focused on this country and a permanent presence in the country. You cannot wait for a really good contract in the Czech Republic. Cooperation with a local representative or a company registered in Chad (importer) is a great advantage, but even these persons must be sought actively, preferably in person directly on the spot. A very common request (especially for machines) is the possibility to see a sample in operation in Chad – in this case, companies that have a presence in the country and can immediately offer the equipment have a competitive advantage.

Czech manufacturers will encounter very strong and rapidly growing competition from French, Indian and Chinese manufacturers, of which there are thousands operating on the local market. Due to the complexity of the local business environment, it is of the utmost importance to negotiate all aspects of the business agreement in detail (preferably with the help of local legal counsel). Before concluding the contract, the partner must be carefully checked by a specialized company (due diligence).

Public Holidays

  • January 1 (New Year)
  • March 1 (National Day of Mourning)
  • May 1 (Labor Day)
  • May 25 (Africa Day)
  • August 11 (Independence Day)
  • November 1 (Halloween holidays)
  • November 28 (Republic Day)
  • December 1 (Freedom and Democracy Day) then Easter Monday, Christmas Day (December 25), Eid al-Adha, El am Hejir (New Year), Mawlid alNabi (Birth of the Prophet), Eid al-Fitr (End of Ramadan)

Days off: Sunday

The usual opening hours of shops (supermarkets) are from 9:00 a.m. to 12:30 p.m. and then from 3:30 p.m. to 7:00 p.m., on Saturdays until 12:00 p.m. to 1:00 p.m. Markets are usually open from 8:00 a.m. to 6:00 p.m. The opening hours of public service establishments, central offices and banks are then from 8:00 a.m. to 3:30 p.m., and on Fridays until 12:00 p.m. (most banks are also open on Saturdays). Pharmacies are open from 8:00 a.m. to 8:00 p.m. (N’Djamena).

Chad Culture of Business