TrendForce: Chinese Brands’ Sales Exceed Apple and Samsung for the First Time

According to the latest quarterly report of TrendForce, global sales of Chinese manufacturers would have passed for the first time the sum of the sales generated by Apple and Samsung. According to the numbers estimated by analysts, in the first quarter of 2016, ben 125 million units sold are Chinese brands against 123 million units totalled altogether by the Californian giant and one South Korean.

TrendForce Chinese Brands’ Sales Exceed Apple and Samsung for the First Time 1

At the top of the list of Chinese manufacturers are Huawei with 27 million devices shipped, followed by Lenovo and Haier. Big numbers for the brand “minors” as TCL, Oppo and Alive who travel to spore of 10 million units. Chinese brands, therefore, would the 42.9% of the world market of smartphones, compared to 41.5% last quarter.

TrendForce Chinese Brands’ Sales Exceed Apple and Samsung for the First Time 2

According to ablogtophone, Samsung and Apple, individually, are still tops the list of sellers worldwide, respectively, with 81 million units (27.80%) and 42 million (14.40%). In total, TrendForce found that 292 million smartphones were sold during the first quarter of 2016, down 1.3 percent compared to the same period last year. The root cause would be attributed to General market saturation.

The historic result achieved by Asian brands is the result of a combination of several factors: on one hand they could benefit from Huawei and co. subsidies for increase of 4 g smartphone and the expansion of the nearby markets of India and Indonesia, on the other hand Apple’s performance in the last quarter would be below expectations.

TrendForce Chinese Brands’ Sales Exceed Apple and Samsung for the First Time 3

The support of iPhone if the iPhone 6s should not improve the situation of Apple which recorded a decrease of 43.8% of sales compared to the fourth quarter of 2015. It remains to be seen if those data will be confirmed from Cupertino in the next meeting with investors, scheduled for April 25.

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