Latecomers, life punishes: Microsoft had left too much time with the renovation of Windows Mobile. As the successor to 2010 finally came, he could worth while watching, but long does not properly establish.
“It’s a big step,” says Steve Ballmer. The Microsoft boss stands on a stage in the great Hall of the hotel Catalonia in Barcelona and finished his presentation. He is hoarse. “I think we really have a chance to influence the market.” Ballmer speaks of the Smartphone market, where Microsoft is fall behind. Others set the trends. Ballmer’s chance is called Windows phone.
Smartphones are booming
That was in February 2010 on the mobile Word Congress (MWC). The annual meeting of the mobile phone industry was the stage on which Microsoft has introduced its new mobile operating system the public. The market was in a State of flux, and boomed: after the iPhone was nothing more so as before. Nokia rests too long with Symbian on his laurels. RIM could not imagine that the BlackBerry would be a couple of years later only a footnote. The future should belong to Android and Apple.
Microsoft wanted one, but had lost the connection with Windows Mobile. “We have missed a round,” Ballmer acknowledges. Had a great success. Actually he should succeed in 2009, but had to move Microsoft the release of Windows Mobile 7. So that at MWC 2009 with empty hands, Redmond pushes in between version 6.5. It’s a year later then finally: Ballmer can imagine Barcelona Windows phone 7.
Windows without window
Ballmer knew that “more of the same” will not be enough. So Windows phone is different: Microsoft bids farewell to the desktop with icons and missed the new system a minimalist design that relies heavily on typography. You know the horizontal scroll in system and applications from the media player Zune, Microsoft’s answer to the iPod. Joe Belfiore, Ballmer entrusted then also restart of Windows Mobile, was responsible for the.
After the first impact in Barcelona, it took a few months until Windows phones were available, according to areacodesexplorer. When it was finally ready on October 21, 2010, Android had profits been significant terrain. Google had unveiled its Smartphone system end of 2007, the first Android Smartphone came in the fall of 2008 on the market. As Microsoft two years later dare restart Android has already a market share of almost 23 percent.
Microsoft really much though with Windows phone, is late but. Many manufacturers have already decided for Android. However, HTC, LG and Samsung to launch are available in the fall of 2010 with some Windows phones – also, is to keep open an option, Google should be eventually too powerful.
Windows phone 7 wasn’t really around. With the “mango” update on Windows phone 7.5 Microsoft equipped after only a year later many functions, users missed – about copy & paste or multitasking not only for selected system apps. Technically, Windows phone 7 was a Windows CE kernel with a Silverlight user interface. Even the apps were developed using a Silverlight framework.
Microsoft made the manufacturers strict specifications for the hardware that 2010 belong to the upper class: 1 GHz processor, touchscreen with HVGA – or WCGA resolution, at least 256 MB RAM and 8 GB memory and a 5 megapixel camera. Also with the design talks with Microsoft. Uniform and uninspired smartphones are the result. Only Dell in the PC sector an important partner of Microsoft, brings with the Venue Pro, after all, an extraordinary Windows phone with slide-out keyboard on the market.
Really the manufacturer could never heat up for Windows phone. LG complained a few months after the launch of sluggish sales. The not inconsiderable cost of licences might have been a reason for the missing enthusiasm of the manufacturer called Microsoft for a Windows phone. Android was significantly cheaper. A mistake that Microsoft should be corrected much later with the introduction of Windows 10.
Ballmer’s plan failed. An alliance with Nokia should help achieve the breakthrough finally Windows phone. Its Chief Stephen Elop came shortly before Microsoft, to bring the Finnish patients back on their toes. Elop sent the famous memo from the “burning rig” and entered into a fateful connection to Microsoft: Nokia should save themselves and Windows phone. Finally, Ballmer immediately bought the store. That was from not doing well for the Finns.
Before Elop and Ballmer vowed a the Finns on Windows phone, Nokia Intel had teamed up to develop a new operating system. The Nokia N9 with MeeGo came only in a few countries on the market at all. The design developed by Stefan Pannenbecker marks Nokia’s new smartphone line, which made its debut with the Lumia 800 in autumn 2011. But the beautiful Lumia was hardly a year later been scrap metal.
Ballmer, Windows phone remains
The change on an NT kernel came with Windows phone 8. The first generation of Windows phones should not get the update. All customers of the first hour remained on the track. With the update to Windows phone 7.8, which provided at least some of the new features for the first generation, Microsoft distributed a consolation prize. On Windows phone 8.1, users sometimes have to wait for months on the next update.
With Windows, the next molt of the system now faces 10 mobile (and she’s also been late again). The Smartphone is more closely linked to the PC. However, the system could never win the big market shares. In some European countries – also in Germany – the market shares were last at least two digits.
Windows phone would have earned more: it is a great alternative if you are always similar growing Android and iOS finds boring. The system has spotted initially due to the consistent integration of social media, even if it was now somewhat turned back. Now there’s a decent selection in the app store. Many apps free developers are better than the originals. The tile surface, you get to own preferences, making it an individual window in the application.
Windows phone while further plays a role in the plans of the new CEO Satya Nadella. But Redmond with some “flagship devices” only wants to succeed in the Smartphone business. Ballmer’s story, as well his idea from Microsoft called “Device Company”. The collateral damage is called Nokia.
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