After Weak Sales Playbook Tablet Will Be No Update for Blackberry

BlackBerry revealed that sold only 100,000 units of the tablet in the last quarter and predicts that category of products will disappear from the market in five years

The BlackBerry sold only 100,000 units of the tablet PlayBook in the first quarter of 2014 fiscal year (March to may 2013) reported Thorsten Heins, the company’s CEO, during the presentation of the results held on Friday (30). Due to the weak result, the company decided not to update the tablet to the latest version of the operating system, BlackBerry 10, as had promised users at the beginning of 2013.

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According to the website The Verge, during the Conference, Heins said the company failed to achieve the desired performance level in the PlayBook and, therefore, the update would not be released. The company said it plans to focus its investments on the new line of BlackBerry smart phones, using the 10 version of the operating system, which was fully remodeled.

The BlackBerry PlayBook tablet launched in August 2011, but the product hit the market surrounded by criticism, for offering a few applications. The product arrived in stores, for example, without email client and the application was announced just over six months later. With the announcement that the product will not be updated, the company gives evidence that keeps the product in stores, but will reduce investments in the category of tablets.

On the category of tablets, Heins said in an interview with Bloomberg News Agency that believes that the tablets should disappear from the market within five years. “In five years, I don’t believe there will be more reason to have a tablet,” Heins says. “Maybe a larger screen in your workspace, but not a tablet. Tablets are not a good business model. ”

Results disappoint market

In addition to the news that the PlayBook tablet will not be updated, the BlackBerry also announced weak sales of smartphones in the first quarter of fiscal year 2014. In the first quarter of full availability of the Z10 smartphone, BlackBerry sold 6.8 million of smartphones, with 40% of the total or 2.7 million units, use the new version of the operating system.

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